How Sophie Theodorou Built 100K Followers with One-Take AI Videos

Connect with Sophie: https://www.linkedin.com/in/sophie-theodorou-89261b186/

Connect with Jett: https://www.linkedin.com/in/jett-miller-b31041314/

👉 In this roundtable-style conversation, Liam Lawson sits down with Sophie (@teach2ai) and Jett Miller to explore the intersection of AI, content creation, and education. Sophie shares her journey from teaching math and science during the pandemic to becoming a full-time AI consultant, trainer, and content creator with over 100K followers. She explains how authenticity, consistency, and simplicity have fueled her growth on TikTok while working with brands like ClickUp, Bolt, and String. Jett, from DTC House, adds insights into scaling organic short-form content for startups and enterprise clients, revealing how AI-focused marketing campaigns go viral and drive real user growth. Together, they discuss industry pain points, the rise of AI influencers, the future of content authenticity, and why businesses of all sizes should rethink how they communicate value in the age of AI.

📚 Chapters00:00 Welcome Sophie and Jett

00:40 Sophie’s transition from teacher to AI creator

01:57 The viral TikToks that started it all

03:05 Why authenticity beats high production

04:41 Overcoming hesitancy in content creation

06:25 How Sophie and Jett started working together

08:24 Inside DTC House’s shadow accounts

10:01 Using AI tools for real client work

6:21 Why Sophie’s account stood out to Jett

27:42 Internet “money bros” and fake AI claims

50:23 From workshops to AI consulting

55:34 Pain points businesses face with AI

\58:58 The challenge of scaling consulting work

01:00:39 Teaching adults vs. teaching students

01:03:19 What people really need to learn about LLMs

01:07:43 Why Perplexity stands out

01:09:01 Why people like working with Sophie

01:10:58 Why Sophie does what she does

01:14:01 Final advice for AI founders

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