AI

Revolutionizing Insurance: AI-Powered Brokerage by New Front

New Front is an AI-driven insurance brokerage modernizing the commercial insurance industry by drastically reducing contract review times and empowering clients to transfer risks to capital markets.

Amanda Greenwood
August 15, 2025

In this episode of The AI Report, host Liam Lawson delves into the rapidly evolving world of insurance with Gordon Wintrob, the visionary co-founder of New Front. 

As an innovative insurance brokerage, New Front is at the forefront of industry modernization, leveraging AI to transform commercial insurance practices. 

Gordon discusses the antiquated nature of the sector, highlighting how it has lagged behind industries like banking. 

At the heart of New Front's mission is empowering clients through cutting-edge technology, notably their AI-powered contract review tool, which slashes analysis time from weeks to mere minutes. With $3.1 billion in annual premiums and a client base that includes nearly 20% of US unicorns, New Front stands as a testament to the transformative power of AI in insurance. 

Gordon shares insights into the company’s culture, which champions innovation and ownership, and discusses the challenges and potential of implementing AI in a heavily regulated industry. 

Discover how New Front is redefining risk management and reshaping the insurance landscape.

Key Takeaways

  • Modernizing Insurance: The podcast discusses how New Front aims to modernize the antiquated insurance industry, particularly commercial insurance, using AI.
  • AI-Powered Tools: New Front's AI-powered contract review tool significantly reduces the time needed to analyze contracts from weeks to less than a minute.
  • Significant Market Presence: New Front places $3.1 billion in annual premiums and serves nearly 20% of US unicorns.
  • Company Culture: Emphasis is placed on hiring employees open to AI, fostering a culture of ownership and innovation.
  • Regulatory Challenges: Implementing AI in the heavily regulated insurance industry requires clear communication and disclaimers.
  • Positive Impact: Gordon expresses enthusiasm for using technology to positively impact the industry and invites listeners to connect for more information.

Topic #1: Modernizing the Insurance Industry with AI

To start with, Gordon and Liam explore the industry's outdated practices, particularly in commercial insurance, and how New Front is spearheading change.

  • Antiquated Industry: Despite rapid advancements in sectors like banking, insurance has lagged in modernization.
  • New Front's Mission: The company aims to revolutionize insurance by leveraging AI to transfer risks to capital markets, allowing businesses to concentrate on their core activities.
  • AI Innovations: New Front has developed an AI-driven contract review tool, reducing analysis time from weeks to under a minute.

Gordon highlights New Front's impressive achievements—including managing $3.1 billion in annual premiums and serving nearly 20% of US unicorns. He notes, "Our AI tools empower clients to make informed decisions swiftly."

The discussion also covers New Front's company culture, which emphasizes hiring individuals enthusiastic about AI and fostering a spirit of innovation and ownership. Gordon shares insights into the challenges of applying AI in a regulated industry and stresses the importance of transparency and clear communication when deploying AI solutions.

For more on how New Front is transforming the insurance landscape, visit their website.

Topic #2: Revolutionizing Commercial Insurance with AI

Next, they discuss the transformative potential of AI in the commercial insurance sector. Gordon describes the insurance industry as lagging behind others, such as banking, in terms of modernization. He asserts that New Front's mission is to empower businesses by shifting existential risks to capital markets, allowing them to concentrate on their primary operations.

  • Broker Role: New Front acts as a broker, negotiating policies for companies that often lack specialized risk management teams.
  • AI Innovations: The firm has developed an AI-driven contract review tool that significantly speeds up policy analysis from weeks to under a minute.
  • Impressive Reach: New Front manages $3.1 billion in annual premiums and supports nearly 20% of US unicorns.

Gordon highlights the company's dedication to hiring individuals who embrace AI, fostering a culture of innovation and ownership. He emphasizes the importance of clear communication when deploying AI in regulated environments. He concludes by sharing his enthusiasm for leveraging technology to make a meaningful impact.

"AI has the potential to revolutionize the insurance industry, enhancing both efficiency and accessibility," Gordon notes.

Topic #3: Innovations in AI and Insurance

Gordon then delves into how the company is revolutionizing the insurance industry with AI. He explains that New Front's mission is to empower clients by leveraging AI to transfer risks to capital markets, allowing businesses to focus on their core operations.

He highlights the challenges of implementing AI in the regulated insurance sector, stressing the need for clear communication and disclaimers.

Tools, Frameworks, and Strategies Mentioned

Throughout the episode, Gordon shares insights into New Front's innovative strategies and the tools that aim to revolutionize the insurance industry.

  • AI-Powered Contract Review Tool: This groundbreaking tool allows for rapid analysis of contracts and insurance policies, reducing the review time from weeks to under a minute.
  • Machine Learning for Risk Assessment: New Front utilizes traditional machine learning techniques to enhance risk evaluation, optimizing the process for businesses without dedicated risk management teams.

New Front’s company's mission is to "empower clients by transferring existential risks to capital markets."

Gordon also highlights the strategic importance of fostering a culture of ownership and innovation within the company, which is crucial for integrating AI into their operations. 

Conclusion

This episode explores the modernization of the insurance industry through AI. Key takeaways include the transformative potential of AI in reducing contract review times and the importance of a forward-thinking company culture that embraces innovation. Additionally, Gordon shares insights on navigating the regulatory landscape while maintaining a strong focus on client empowerment. For those interested in the intersection of technology and insurance, this episode offers valuable perspectives.

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