The $30M AI Sales Startup Replacing 15 GTM Tools Overnight | Jason Eubanks, Aurasell

Oracel’s Rapid $30M Raise and the AI-Native Platform Reimagining Go-to-Market Tooling

In this episode, Jason Eubanks, CEO and co-founder of Oracel, explains how the company secured $30 million in 28 hours by addressing deep inefficiencies across the go-to-market tooling stack. He outlines the founding vision for an AI-native platform that consolidates fragmented tools and automates sales workflows end to end.

Jason draws on his experience scaling revenue from early to enterprise stages at multiple startups to explain Oracel’s product architecture, persona-driven metrics, and the practical steps the team is taking to restore productive selling time. The conversation covers technical design, onboarding, and near-term feature rollouts that target both startups and complex legacy deployments.

Key Topics Covered:

• Fundraising dynamics: raising $30M in 28 hours and oversubscription context
• Market opportunity and the ‘desert of innovation’ in GTM tooling
• AI-native approach to automate sales workflows and reduce tool sprawl
• Product architecture: multimodal interface, lakehouse, and large agent fleet
• Seller productivity findings and the cost of manual tasks
• Persona-driven success metrics and onboarding design
• Planned features: AI voice dialer, automated account research, and sequencer integrations
• Target customers: startups and enterprises dealing with heavy customization and tool sprawl
• Company culture, hiring philosophy, and internal AI adoption

Episode Timestamps:

00:00 - Introduction and Jason Eubanks joins the podcast
00:26 - Why Oracel raised $30M in 28 hours despite initial $40M oversubscription
01:24 - The "desert of innovation" in go-to-market tooling since the late 90s
01:42 - History of CRM evolution from mainframe to cloud to niche products
03:12 - Founding vision: One intelligent GTM sales platform to replace them all
03:39 - How pain as a CRO across five startups led to Oracel's creation
05:58 - The X-Ray productivity assessment revealing tool sprawl inefficiencies
07:59 - Sellers spending 28% of time selling and 70% on manual tasks
09:03 - First principles AI-native approach with whiteboards in the kitchen
09:29 - Five key personas: SDR, seller, IC manager, executive, ops team
12:18 - AI-native architecture: multimodal interface, lakehouse, and 10,000 agents
14:39 - Unified data model importance for contextualized AI automation
15:45 - Current hat wearing: product focus and 50% building go-to-market engine
18:43 - Platform features and customer experience design philosophy
19:05 - Three wow moments per persona as success metric
20:39 - Onboarding experience: automatic territory building and customer choice
21:40 - 10,000 agents discovering ICP, personas, and competitors automatically
24:07 - Automated account research and value hypothesis creation
25:34 - Outbound prospecting content generation with propensity scoring
26:32 - Outbound sequencer integration and email platform plugins
27:00 - AI voice dialer coming in three weeks with closed-loop automation
28:47 - What's missing: deep marketing and customer success automation
30:49 - Ideal customer profiles: startups and enterprises with tool sprawl
31:30 - Solution for heavily customized legacy systems coming in December
34:24 - Dynamic change detection layer solving technical debt
36:23 - Jason's career arc from BMC Software through Harness
37:09 - Why: helping go-to-market operators solve problems he experienced
39:55 - Meraki's disruptive cloud-managed network architecture
41:51 - Three constants: great product builders, important problems, massive markets
43:22 - Intrinsic motivation as foundation for hiring and culture
45:31 - Hiring from first job onward to assess character and values
51:24 - Understanding why someone wanted to work at 14 years old
53:21 - Importance of formative years for work ethic and intelligence
55:46 - AI adoption culture: using own product and building agents internally
56:36 - All employees use AI daily across PMs, engineers, and operations
59:25 - Ask AI features: analytics dashboards, data enrichment, natural language

About the Guest:

Jason Eubanks is the CEO and co-founder of Oracel and a go-to-market operator with a track record of scaling revenue from $1M to $100M+ across multiple startups. His prior roles include leadership contributions at Twilio and Meraki (acquired by Cisco), and he draws on that experience to design product and GTM strategies focused on measurable seller productivity gains.

About the Company:

Oracel is building an AI-native sales automation platform that aims to consolidate the 12–15 tools that fragment modern sales stacks and to intelligently automate workflows for revenue teams. The company targets a large go-to-market tooling opportunity and emphasizes persona-driven metrics, unified data models, and scalable agent-based automation to accelerate adoption and reduce technical debt.