EXCLUSIVE INTERVIEW WITH NICK VERITY

“Clients with high-volume repetitive tasks—like law firms and accounting firms—immediately see the ROI on automation”

This week, I discussed how AI is changing lead generation with the CEO of Cleverly (which uses AI to land leads and meetings on LinkedIn) and the Managing Partner of Axe Automation (which specializes in optimizing business operations), Nick Verity.

The Key Parts

• 1. 🚀 Scaling With Productized Services
• 2. 💥 AI’s Impact on Lead Generation
• 3. 👀 The Future of AI in Business
• 4. 🧠 Mindset and The Future of Work

Read Time: 5 minutes

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Liam: "You’re the only B2B marketing agency with 1,000+ five-star reviews. Why is that?"

Nick: "Unlike traditional agencies, we created a productized service providing low-cost services to a ton of customers. This made scaling easier and helped generate more reviews—third-party credibility has been huge for us."

Liam: "One account manager looks after 150 clients. Break that down for me."

Nick: "We automated all admin tasks, streamlined monitoring, and set clear client expectations, which allowed us to manage more accounts with fewer resources."

Liam: "AI started really taking off about a year ago. How has that shaped your product?"

Nick: "We now use AI, like Claude, to improve copywriting speed and consistency. It's made a big difference in quality and efficiency."

Liam: "Where do AI, agents, and everything else fit into Cleverly’s next growth phase?"

Nick: "We haven’t tested AI agents yet, but AI workflows have improved speed and consistency. AI is getting better, but we’re still figuring out the right applications."

Liam: "Tell me more about Axe Automation and your role there."

Nick: "We help businesses automate repetitive tasks, set up efficient workflows, and integrate AI into operations."

Liam: "What types of clients are most receptive to automation?"

Nick: "Those with high-volume repetitive tasks—like law firms and accounting firms—they immediately see the ROI on automation."

Liam: "Why do you do what you do?"

Nick: "Fear of not reaching my full potential, and because I just love business—it’s all I think about."

Liam: "Education is going to have to change fundamentally. Do you think the workforce is ready for AI?"

Nick: "AI is shifting work towards orchestrators—people who can see the big picture and implement AI effectively. That’s going to be a key skill."

✔️ Scaling requires automation. Cleverly grew by turning a high-touch service into a productized, low-cost, high-volume model.

✔️ AI is a tool, not a replacement. It enhances efficiency but still requires human oversight for quality control.

✔️ The future workforce needs orchestrators. Those who can conceptualize workflows and integrate AI will be the most valuable employees.

✔️ Success comes from problem-solving and adaptability. Continuously refining and improving processes is essential to long-term growth.