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Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.

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Past newsletters

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October 2, 2025

⚡ Google’s new AI devices challenge Alexa?

HOW: Meta to use AI chats for ads

October 1, 2025

🌟 OpenAI launches TikTok-style app

HOW: OpenAI burns $2.5B in 6 months

September 30, 2025

🖋️ Newsom signs landmark AI safety bill

HOW: OpenAI turns ChatGPT into a store

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