10 Best Enterprise Marketing Tools For Automation

You’ve probably been there: your marketing team is running like a well-oiled machine, producing high-quality assets and executing campaigns with military precision. But as you scale, things get chaotic. Suddenly, there’s too much to manage, and the marketing tools that once helped you are now part of the problem. Sound familiar? If so, you’re not alone. Adapting to growth and navigating the complexities of scaling can be overwhelming for enterprise teams, especially when automating processes to alleviate the chaos. This is where enterprise marketing tools come in. In this article, we’ll explore the best enterprise marketing tools for automation to help you regain control and get back to growing your business.

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10 Best Enterprise Marketing Tools for Automation

1. Salesforce Marketing Cloud: The Customer-Centric Marketing Tool

businesses deliver personalized and data-driven customer experiences across the entire customer lifecycle. It has features like unified customer profiles, AI-driven campaign improvements, and real-time engagement tools.

Marketing Cloud helps teams to create cohesive marketing strategies across email, social media, mobile, and web. The platform’s integration with Salesforce CRM allows for easy collaboration between marketing and sales.

Agentforce Pricing & Features

Meanwhile, tools like Agentforce support productivity by allowing for more innovative campaign management.

• Pricing: The Starter Suite is $25 per user/month. Designed for smaller teams, it includes:
  
  • Dynamic email marketing
  • Analytics
  • Sales processes
  • User-friendly storefront builder
• Growth Edition: $1,500 per organization/month. Ideal for growing businesses, includes:
  
  • Agentforce campaigns
  • Multi-channel journeys
  • Customizable forms
  • Landing pages
• Advanced Edition: $3,250 per organization/month. Features Agentforce campaigns with AI scoring, path experimentation, and unified conversational SMS.

2. Brevo: The Customer Engagement Platform

Brevo is a marketing platform that builds customer relationships across various channels, including text, chat, and email. Use the platform to craft WhatsApp and SMS marketing campaigns, Facebook Ads, and email marketing operations.

Built-in lead generation tools like sign-up forms mean you hear from customers more efficiently. These insights can help you boost conversions and provide a better customer experience.

Brevo's best features:

• The marketing hub makes promoting your brand easy, connecting with customers, and increasing conversion rates on everything from email drips to landing pages.
• Advanced segmentation and personalized messages let you adjust your marketing strategy for different target audiences.
• Templates can improve customer support with messages ranging from welcome emails to abandoned cart follow-ups.
  

Brevo limitations:

• Some users found the reporting tool basic and needed to supplement their analytics with outside resources.
• There’s no live chat for customer support, so you’ll need to send an email (or call if you’re on the business tier or higher) to get help.
  

Brevo pricing:

• Free
• Starter: $25/month
• Business: $65/month
• BrevoPlus: Custom pricing

3. Brandwatch: The Social Listening Tool

Brandwatch is an enterprise-level marketing automation platform that connects businesses with their customers on social media. Used by some of the biggest brands, including Toyota and Tui, it’s no surprise that it makes our list of top enterprise marketing software.

Use the platform to research your target audience to develop products and services that meet their needs. Monitor brand mentions to see what consumers say about your business. Create data-driven content using social media templates and track engagement to see what performs well and needs improvement.

Brandwatch's best features:

• Use highlighted trends to create content that keeps your brand front and center in a fast-paced environment.
• Optimize social media marketing efforts by using the content calendar to schedule, monitor, and approve content as it moves through the pipeline.
• Use the threats feature to monitor risks that might impact your brand.
• The all-in-one social inbox feeds messages from multiple channels into one easy-to-respond space.
  

Brandwatch pricing:

• Consumer Intelligence: Custom pricing
• Social Media Management: Custom pricing
• Influencer Marketing: Custom pricing

4. Google Campaign Manager 360: The Cross-Channel Ad Manager

Google Campaign Manager 360 offers insights into paid ads across various platforms. This Google marketing platform integrates with other Google tracking and analytics tools to form a comprehensive management resource.

Use the cross-channel ad management tool to track ads, streamline your workflow, and view reporting. Subscribe to get marketing insights delivered to your inbox so you’re always at the top of your game.

Google Campaign Manager 360 best features:

• Deep analytics and reporting features give insights into all paid ad campaigns across channels in one space.
• With faster data collection, react quickly to changing environments and assess risks to branding based on popular trends.
  

Google Campaign Manager 360 limitations:

• Some users thought the dashboard was a little clunky, making it harder to use.
• Constant updates to the platform can change the layout, making it harder to navigate.
  

Google Campaign Manager 360 pricing:

• Speak to the sales team to get custom pricing for your needs.

5. Moosend: The Email Marketing Tool

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Moosend provides email marketing and automation software to boost e-commerce and digital brands. Use it to create visually engaging emails with personalized content to boost open rates and increase conversions.

Fully customizable templates reduce the time it takes to craft stunning emails without sacrificing quality. Use content A/B testing to view metrics on different email campaigns across demographics. The email marketing platform also offers list segmentation to break things down by customer type.

Moosend's best features:

• The Drag-and-Drop Newsletter Editor lets you create email content quickly
• Pre-made automation templates and more than 100 triggers ensure customers hear from you when necessary.
• Drive email sign-ups with six editable form types and target customers where they are in the funnel.
• Lead scoring and other metrics give insights into which customers are ready to buy and who may need more communication to convert.
  

Moosend pricing:

• Free Trial: All features are free for 30 days
• Pro: $9/month
• Enterprise: Custom pricing for small businesses and large organizations

6. Improvado: The Reporting Tool

Improvado is a marketing automation solution that streamlines reporting and gives deeper insights into customer metrics. Leverage this data to manage project resources and identify which campaigns have a better ROI.

You can then allocate resources to boost performance. Dashboard templates make it easy to see what your users are doing. Each dashboard is customizable, so you can track the necessary information and ignore the rest.

Improvado best features:

• 33,000+ data dimensions give granular insight into the customer journey.
• Automated reporting is easy to insert into presentations to share details with the entire team.
• Dozens of integrations, including:
  
  • Salesforce
  • Shopify
  • Microsoft Advertising
  • Google Ads
    

Improvado limitations:

• Some users found the customization options were limited, particularly for larger firms like SEO agencies.
• The pricing can be prohibitive, particularly for smaller businesses.

Improvado pricing:

• Book a 30-minute call with the sales department for custom pricing for the needed features.

7. Zoho CRM: The Customer Data Hub

Zoho is one of the biggest providers of customer data on the planet. Its cloud-based software is used for everything from sales and finance to legal and security IT management. Enterprise marketing platforms like Zoho Marketing Plus are the solution for automated workflows and unified marketing activities.

Engage with your audience across platforms, get instant notifications when customers reach out, and craft email campaigns in minutes. Use analytics to find which campaigns have the best ROI and gain dynamic insights into how customers interact with your brand.

Zoho CRM's best features:

• Zoho’s platform provides easy use, meaning new users can quickly get up to speed.
• Email templates improve deliverability and reduce the time required to produce great content.
• Store and share marketing assets like:
  
  • Editing guidelines
  • Price sheets
  • Presentations
• The marketing ROI dashboard gives insight into customer engagement and which of your campaigns are the most fruitful.
• CRM integration works with tools like:
  
  • Image hosting sites
  • Cloud storage services
  • Social media apps
    

Zoho CRM pricing:

• Starts at $30/month with fees and custom pricing for add-ons and additional features

8. Adobe Campaign: The Omnichannel Marketing Tool

Adobe Campaign is an omnichannel marketing platform that supports email automation and cross-channel customer data insights. Use the email marketing tool to automate repetitive tasks, monitor transactional campaigns, and create customer workflows.

Adobe Campaign's best features:

• AI features, powered by Adobe Sensei, predict the best time for your customers to engage with your brand, allowing you to tailor campaigns.
• Native integrations with other Adobe tools create a marketing suite for visually engaging content.
• Target customers in all parts of the sales funnel with personalization and task automation.
  

Adobe Campaign pricing:

• Active Profiles: Pay based on the number of active customer profiles within 12 months
• Channels: Choose and pay only for the channels you need
• Add-ons: Tailored solution for enterprises

9. Keap: The Small Business CRM

Keap is a small business CRM designed to help you market better in less time. Gather new leads, view the number of sales, and monitor broadcasts in one convenient dashboard. Use the tool to store customer contacts and automated emails for thoughtful follow-ups to inbound leads.

Keap's best features:

• Automations collect leads and trigger the following steps so you can focus on results instead of busy work
• Personalized touches in emails make it sound like you wrote them, even if the tool did the work for you
• Curated templates make it easy to send targeted emails to segmented customer lists

Keap pricing:

• Pro: $199/month
• Max: $289/month 

10. ActiveCampaign: The Email Marketing and CRM Hybrid

ActiveCampaign offers email marketing automation and CRM benefits for small and large businesses. Use the tool to automate email campaigns and route leads to the appropriate team member. Customizable templates let you personalize your communications while saving time drafting the content.

ActiveCampaign's best features:

• Sales features help you increase qualified leads and generate new ones with less effort.
• Connect data across platforms with more than 900 integrations.
• Forms and landing page templates make it easier for customers to find your brand and the information they need to make a purchase.

ActiveCampaign pricing:

• Plus: $49/month
• Professional: $149/month
• Enterprise: Custom pricing

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What Should You Look For in an Enterprise Marketing Tool?

An enterprise platform should automate repetitive tasks to save marketers time and help them focus on more complex projects. Look for marketing automation tools that integrate with your CRM to trigger actions based on user behavior. For example, you can send a welcome email after a signup or a reminder when a product is left in the cart.

Centralized Brand Management Keeps Your Team Consistent

Consistency is everything in enterprise marketing. Your tool should serve as a single source of truth for brand guidelines, digital assets, logos, templates, and approved messaging. This ensures that teams across regions or business units are always aligned and that no one pulls outdated logos from five years ago.

Advanced Customer Segmentation & Data Insights

Look for platforms that turn raw data into meaningful insights. You want to track and segment customers based on behavior, demographics, interests, and lifecycle stage. This visibility allows you to tailor messages, launch personalized campaigns, and build deeper relationships that drive conversions. 

Built-In Lead Generation Tools

Your software shouldn’t just manage marketing, it should actively help you grow your audience. Look for features like landing page builders, form integration, and lead scoring to help identify and nurture the most valuable prospects. The best tools support both inbound and outbound strategies so that you can cover all your bases.

Budget & Resource Management

Enterprise marketing teams manage large budgets and multiple projects simultaneously. Choose a tool with built-in project planning, task management, and budget tracking. Monitoring campaign spend, forecasting ROI, and allocating resources effectively are critical, especially when stakeholders need answers immediately.

Actionable Analytics & Reporting

Data without context is just noise. Your enterprise marketing platform should give you clear dashboards, customizable reports, and real-time performance metrics. Whether click-through rates, lead conversions, or campaign attribution, you need reporting tools that help you understand what’s working and what needs a pivot.

Ease of Use & Integration Capabilities

Enterprise doesn’t have to mean complicated. A user-friendly interface helps your team get up and running fast, and the platform should integrate easily with your existing tech stack (think: Salesforce, HubSpot, Slack, Google Analytics). Seamless integrations save time and keep your workflows connected.

Real-Time Collaboration Features

Collaboration tools are non-negotiable when your marketing team spans departments, time zones, or even continents. Look for a platform that supports live commenting, shared calendars, version control, and task assignment. This keeps everyone aligned and speeds up approvals, asset creation, and campaign execution.

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