⚡️ Where Fortis’s CEO sees AI paying off first

Hey there,

If you run a business, sell to businesses, or are building a startup, this one is worth the listen.

In the latest episode of The AI Report podcast, Fortis CEO Greg Cohen joins Adrian to talk about what AI is doing inside a payments company, and what it isn’t. You’ll hear:

• Where AI pays off first. Marketing and operations were the two biggest early adopters at Fortis, and he explains why.

• Why payments are going invisible. Think of the Uber ride, where payment just happens. Greg expects the same shift in government, healthcare, and B2B over the next 3 to 5 years.

• Advice for founders. Focus beats chasing every new thing: “Find your wins, follow your wins, don’t get distracted by the squirrels.” And AI is a tool, not a business.

Greg has spent nearly 30 years in payments and is now CEO of Fortis, an embedded payments and commerce company with close to 350 people. It has been around for almost 20 years.

In the almost six years after its first outside investment, revenue grew roughly 10 to 11X, through a mix of organic growth and acquisitions. It then recapitalized with two private equity sponsors, Lovell Minnick and Audax. This is Greg’s fourth private equity-backed executive team.

Watch the full episode on YouTube.

Also available on Spotify & Apple Podcasts.

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