Best AI Sales Prospecting Tools (2026)

Amplemarket

Best for: Startups and growing sales teams that want data, multichannel sequences, a dialer and deliverability tools under one annual contract.

Amplemarket is a sales platform with a B2B contact database, multichannel sequences, a parallel dialer and AI assistants it calls Duo. It also includes deliverability tools such as domain health checks, mailbox recommendations and a spam checker. Each plan includes a set number of users and per-user email and phone credits.

Pricing

• Startup: $600 per month, annual term. 2 users included, more can be bought. 13,500 email credits and 600 phone credits per user per year. 27,000 contacts. Mailboxes from 2 per user. Scaled CSM and community onboarding.
• Growth: Contact sales. Shown as Custom. 4 users included. 35,000 email credits and 5,000 phone credits per user per year. 140,000 contacts. Adds Duo Voice, a dedicated CSM and personalized onboarding.
• Elite: Contact sales. Shown as Custom. 10 users included. 40,000 email credits and 9,600 phone credits per user per year. 400,000 contacts. Adds Duo Inbox.

Free trial: All plans include a free trial. Amplemarket's March 2026 pricing blog says it lasts 14 days.

What it does well

• Searcher prospecting database with intent signals and job change alerts
• Multichannel sequences and a parallel dialer
• Duo AI assistants for research, copywriting, inbox replies and voice
• Deliverability tools: Domain Health Center, mailbox recommendations and an email spam checker
• Email validation and CRM enrichment

Limits to know

• The only published plan starts at $600 per month on an annual term, which is $7,200 a year before extra users.
• Growth and Elite prices are not published.
• Credit figures differ between the pricing page and the March 2026 pricing blog (13,500 versus 15,000 email credits per user per year on Startup), so confirm allotments in your quote.

Data: Vendor states 200M+ verified contacts and 70M+ weekly data updates. The pricing page cites 200M real-time verified mobile numbers

Works with: Amplemarket's pricing blog says Salesforce and HubSpot integrate bi-directionally on all plans. The pricing page lists integrations without naming CRMs

Compliance: Vendor states SOC 2 Type II certification. Its homepage says the product is GDPR- and CCPA-aligned

Try AmplemarketRead our Amplemarket profile

Sources: amplemarket.com/pricing, amplemarket.com/blog/amplemarket-pricing, amplemarket.com, amplemarket.com/legal/security

Apollo.io

Best for: Small and mid-size sales teams that want contact data, email sequences and a dialer in one self-serve tool with a free plan.

Apollo combines a B2B contact database with enrichment, multichannel sequences and a built-in dialer. Apollo describes it as an AI-native go-to-market platform, and its AI agents can suggest new leads and sequence changes for a user to approve. It sells self-serve plans plus a Custom plan through sales.

Pricing

• Free: $0. Apollo's July 2026 comparison page lists 900 credits per year and 2 sequences. Only Gmail accounts can be connected for email on free plans.
• Basic: $49 per user per month, billed annually. Apollo's July 2026 page lists 30,000 credits per year, unlimited sequences and CRM integrations. Monthly billing costs more, but the monthly price was not shown in page text.
• Professional: $79 per user per month, billed annually. Apollo's July 2026 page lists 48,000 credits per year, a US dialer, 5 mailboxes and AI research. The pricing page adds call recording, advanced CRM integrations and higher credit limits.
• Custom: Contact sales. Custom volumes, SSO, advanced security, dedicated support and API access.

Free plan: Yes, free Starter plan with no time limit. Apollo's July 2026 page lists 900 credits per year and 2 sequences. Only Gmail accounts can connect for email. Free trial: Yes. The trial includes credits and most features of the selected plan, with some trial limits. Length not stated.

What it does well

• Contact and company search with enrichment
• Multichannel sequences with email, calls and tasks
• Built-in dialer with call recording, transcription and parallel dialing
• AI agents that suggest leads and sequence changes, on Professional and higher plans
• Credits also pay for email warmup, domains and mailboxes

Limits to know

• Credits reset each billing cycle and unused credits do not roll over.
• Annual billing is paid upfront and commits you to 12 months. To move from annual to monthly you must cancel and wait for the plan to expire.
• Features marked unlimited fall under a fair use policy, and plans are for internal business use only.

Data: Vendor states 240M+ contacts at 30M+ companies and 98% email accuracy

Works with: Salesforce (bi-directional sync) and HubSpot. The pricing page also lists Outreach, Salesloft, Marketo, LinkedIn and major email providers. API access is on Custom plans

Compliance: Apollo's Trust Center lists SOC 2 Type 2, ISO/IEC 27001, CASA Tier 2, GDPR, CCPA, CPRA and the EU-US Data Privacy Framework

Good to know: The live pricing page did not show prices in its page text on 2026-11-02. Prices above come from Apollo's own articles dated July 13 and September 17, 2026. Those articles also list an Organization plan at $119 per user per month with a 3-user minimum, but the live pricing page names Free, Basic, Professional and Custom, not Organization

Used by 0.8% of people in our benchmark.

Try Apollo.ioRead our Apollo.io profile

Sources: apollo.io/pricing, apollo.io/insights/apollo-vs-instantly, apollo.io/insights/more-information-on-what-they-are-paying-, apollo.io/llm-info, trust.apollo.io

Clay

Best for: RevOps teams and growth engineers who want to combine many data providers and AI research into custom enrichment workflows.

Clay is a data enrichment and workflow tool built around tables. It pulls data from a marketplace of 150+ providers, runs waterfall enrichment and AI research with its Claygent agent, and can push results to a CRM or send email. Pricing uses two meters: actions for the work Clay performs and data credits for third-party data.

Pricing

• Free: Free. 500 actions and 100 data credits per month, unlimited seats, up to 200 rows per table. No phone enrichment, job change signals, email campaigns or CRM features.
• Launch: $185 per month billed monthly, or $167 per month billed annually. 15,000 actions and 2,500 data credits per month at the entry tier. Adds phone enrichment, signals and email sending. Higher action and credit tiers cost more.
• Growth: $495 per month billed monthly, or $446 per month billed annually. 40,000 actions and 6,000 data credits per month at the entry tier. Adds CRM auto-sync and enrichment, data warehouse sync, HTTP API integrations and web intent signals.
• Enterprise: Contact sales. Custom volumes, SSO/SAML, SCIM provisioning, role-based access, credit budgeting and a custom DPA.

Free plan: Yes, 500 actions and 100 data credits per month, up to 200 rows per table, no phone enrichment or CRM features. Free trial: 14-day trial with 1,000 data credits and no credit card required. Phone number enrichment is not available during the trial.

What it does well

• Waterfall enrichment across multiple data providers
• Claygent AI research agent
• Audiences for contact and company search and imports, with limits by plan
• Signals such as job changes and web intent
• Email sending through Clay's sequencer or integrations

Limits to know

• You manage two meters, actions and data credits, and extra credits bought mid-cycle cost 30% more.
• CRM auto-sync requires the Growth plan or higher.
• Rollover is limited: up to 2 times the monthly credit limit on monthly plans, or 15% of annual credits on annual plans if you renew at the same or a higher tier.

Data: Vendor states access to 150+ data providers on its pricing page. Other Clay pages say 200+

Works with: HubSpot, Salesforce, Pipedrive, Close, Loxo and more. CRM auto-sync is on Growth and above

Compliance: Vendor states SOC 2 Type II. The pricing page shows ISO 27001 and ISO 42001 badges. Enterprise includes a custom DPA

Good to know: Clay's pricing page shows annual prices by default ($167 and $446 per month, a 10% saving). Clay's docs and FAQ give the monthly-billing prices ($185 and $495 per month)

Used by 0.4% of people in our benchmark.

Visit ClayRead our Clay profile

Sources: clay.com/pricing, university.clay.com/docs/plans-and-billing, clay.com/blog/clay-pricing-memo-internal, clay.com/faq/what-prospecting-data-enrichment-tools-and-crms

Cognism

Best for: Teams selling into Europe that need phone-verified mobile numbers and do-not-call screening.

Cognism is a B2B sales intelligence and data provider focused on Europe. It offers contact search with firmographic, technographic and signal filters, phone-verified mobile numbers, Bombora intent data and CRM enrichment. Prices are tailored, and both prospecting packages include 5 seats.

Pricing

• Standard: Contact sales. 5 seats included. B2B data with firmographic, technographic and signal filters, AI account research, MCP and API access, CSV export and enrichment. 1 credit = 1 revealed contact, with no charge to view contacts already revealed.
• Pro: Contact sales. 5 seats included. Adds higher-quality mobile data, on-demand verification and prioritization of accounts showing buying intent.
• CRM Enrichment: Contact sales. Sold as an add-on or standalone product. Ongoing maintenance included.

What it does well

• Phone-verified mobile numbers
• Do-not-call screening against registries in the UK, US and 10 other countries
• Intent data from Bombora, with up to 12 topics
• CRM Enrichment with ongoing maintenance
• MCP and API access for AI assistants and GTM systems

Limits to know

• No public pricing, and each package starts with 5 seats, which may be more than a solo seller needs.
• A credit is used again when a contact changes jobs.
• Cognism says customers must make sure their own use of the data complies with the law and suggests getting legal advice before outreach.

Data: Vendor states phone-verified mobile numbers and decision-maker data refreshed every 30 days. No total database size is stated on the pages reviewed. Cognism offers a free data sample

Works with: Salesforce, HubSpot, Pipedrive and more

Compliance: Vendor states GDPR and CCPA alignment, SOC 2 Type II, and ISO 27001 and ISO 27701 certification. It is registered as a data broker with the California Attorney General

Visit Cognism

Sources: cognism.com/pricing, cognism.com, cognism.com/compliance

Instantly

Best for: Founders, agencies and SDR teams that send high volumes of cold email and want unlimited sending accounts with built-in warmup.

Instantly is a cold email platform. Its Outreach plans let you connect and warm up unlimited email accounts and send up to a monthly email limit. A separate Credits subscription pays for its SuperSearch B2B lead database, enrichment and AI agents.

Pricing

• Outreach Growth: $47 per month. 5,000 emails per month and 1,000 uploaded contacts, with unlimited email accounts and warmup. The pricing page shows $37.6 per month with yearly billing.
• Outreach Hypergrowth: $97 per month on the pricing page; $107 per month on Instantly's pricing.md file and help center. 125,000 emails per month and 25,000 uploaded contacts. Adds a Deliverability AI Agent. The pricing page shows $77.6 per month with yearly billing.
• Outreach Light Speed: $358 per month. 500,000 emails per month and 100,000 uploaded contacts. The pricing page shows $286.3 per month with yearly billing.
• Outreach Enterprise: Contact sales. Starts at 500,000+ emails per month and 100,000+ contacts. Includes a private deliverability network.
• Credits (SuperSearch leads, Copilot, AI agents): From $9 per month (Nano, 150 credits). Growth $47 per month for 1,500 credits, Supersonic $97 per month for 5,000 credits, Hyper Credits from $197 per month for 10,000+ credits. Separate from Outreach plans. Unused credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans.
• Bundles: Starter, Scale, Agency: $94, $194 and $555 per month. Each pairs an Outreach plan with a Credits plan. With yearly billing the page shows $85, $175 and $500 per month (save 10%).

Free trial: 14-day free trial of Outreach with no card required, including 250 uploaded contacts and 1,000 emails. The Credits trial is listed as 100 credits in the pricing file and as 1,000 welcome credits in the help center.

What it does well

• Unlimited email accounts with automated warmup on all Outreach plans
• Bounce detection and reputation protection on all plans, plus a Deliverability AI Agent from Hypergrowth
• SuperSearch lead database and enrichment, paid with credits
• AI Sales Agent and AI Reply Agent in some bundles
• Done-for-you domains ($15 per year) and pre-warmed Google accounts ($10 per month) sold separately

Limits to know

• Sending and lead data are separate subscriptions, so most teams pay for an Outreach plan and a Credits plan.
• Plans cap monthly emails and uploaded contacts. There is no overage option, so you move up a tier.
• Credits expire, and Instantly's own pages show different prices for the same plan, so confirm the price at checkout.

Data: Vendor states SuperSearch covers 450M+ B2B contacts, accessed with credits

Works with: Native HubSpot integration in Instantly Automations. Salesforce and HubSpot activity can sync through the third-party tool OutboundSync using Instantly webhooks

Try InstantlyRead our Instantly profile

Sources: instantly.ai/pricing, instantly.ai/pricing.md, help.instantly.ai/en/articles/10273259-instantly-plans-overv, help.instantly.ai/en/articles/13342530-hubspot-integration-i, help.instantly.ai/en/articles/10536090-salesforce-and-hubspo

lemlist

Best for: Founders and small to mid-size sales teams that want multichannel sequences with built-in warmup and pay-per-result data enrichment.

lemlist is a sales engagement platform for multichannel outbound: email, LinkedIn, SMS and calls, with WhatsApp as an add-on. It includes lemwarm email warmup and deliverability tools on all plans, plus a lead database and a waterfall email and phone finder. Contact data is bought as a credit add-on.

Pricing

• Email: $55 per month, billed yearly. Shown with $69 struck through. Unlimited users and email senders. 50,000 emails per month. Email only. Includes warmup, the deliverability hub, email and phone finder, lead database, CRM integrations and API.
• Multichannel: $87 per month, billed yearly. Shown with $109 struck through. The FAQ says pricing is based on the number of users. Unlimited emails and messages, 5 senders per user, LinkedIn and SMS automation, a call dialer and a WhatsApp add-on.
• Enterprise: Contact sales. Adds working from your CRM, custom roles and permissions, SSO/SAML, a dedicated account manager and priority support.
• Lead data enrichment add-on: $16 per month, billed yearly. Shown with $20 struck through. 2,000 credits per month, which covers 400 emails or 100 phone numbers. Charged only for successful results. Unused credits roll over while the subscription is active.
• Buying intent signals add-on: $21 per month, billed yearly. Shown with $29 struck through. 100 signals per month.

Free trial: 14-day free trial with Multichannel features (except in-app calls) and 200 free credits, per the FAQ. A limited-time banner on 2026-11-02 offered a 30-day trial.

What it does well

• Multichannel sequences across email, LinkedIn, SMS and calls
• lemwarm warmup and deliverability tools on all plans
• Waterfall email and phone finder across 14+ providers, charged per verified result
• lemAgent, included in all plans
• Official MCP server and public REST API

Limits to know

• Contact data is an add-on: 2,000 enrichment credits cover about 400 emails or 100 phone numbers.
• Multichannel pricing is based on the number of users, so cost grows with team size.
• The Email plan caps sending at 50,000 emails per month.

Data: Vendor states a 650M+ leads database on its pricing page. Its official information page says 600M+ B2B contacts, with an 80% email find rate and a 70% phone find rate across 14+ providers

Works with: Native HubSpot, Salesforce and Pipedrive integrations

Compliance: Vendor states SOC 2 Type II certification and GDPR and CCPA compliance. Its Trust Center lists a SOC 2 Type 2 report

Good to know: The pricing page offers monthly, quarterly (save 10%) and yearly (save 20%) billing. Prices exclude VAT

Visit lemlist

Sources: lemlist.com/pricing, lemlist.com/ai-info, trust.lemlist.com, help.lemlist.com/en/articles/4452791-how-does-lemlist-pricin

Lusha

Best for: Reps and small teams that want verified emails and phone numbers through a browser extension and CRM sync, on self-serve plans.

Lusha is a B2B contact data provider. Users reveal verified emails and phone numbers with credits from the web app, a browser extension, CRM integrations or AI assistants through MCP. Lusha also offers CRM enrichment, a data waterfall and email sequences through Lusha Engage.

Pricing

• Free: Free. 40 credits a month, one seat, no card. Includes the HubSpot and Salesforce integrations, the browser extension and MCP access.
• Starter: Not confirmed in our check; see the vendor's pricing page. Self-serve, monthly or annual billing, with a credit slider. 1 seat. The price is shown on lusha.com/pricing but was not readable in the page text.
• Pro: Not confirmed in our check; see the vendor's pricing page. Includes 2 seats, up to 10. Full API access and Data Waterfall start at Pro. Price not readable in page text.
• Premium: Not confirmed in our check; see the vendor's pricing page. Includes 5 seats, up to 25. Price not readable in page text.
• Scale: Contact sales. Custom annual agreement with custom credits, seats and terms. Per-user credit limits are available.

Free plan: Yes, 40 credits a month and one seat. A verified email costs 1 credit and a phone number costs 5 credits.

What it does well

• Web app and browser extension for revealing contact data
• Data Waterfall that charges only on a confirmed match (Pro and above)
• CRM Auto-Sync that updates Salesforce or HubSpot records on a set schedule
• MCP connection to AI assistants, including Claude
• Lusha Engage email sequences from verified lists

Limits to know

• A phone number costs 5 credits versus 1 for an email, so the free plan covers at most 8 phone reveals a month.
• On annual plans all credits are issued upfront and unused credits reset at the end of the year. Monthly plans roll over up to 2 times the monthly limit.
• Lusha says Italian contact data is not currently available, and it asks teams larger than 5 users to contact sales.

Data: Vendor states 515M+ verified business contacts, 29M+ companies, 165M+ verified emails and 117M+ verified phone numbers (as of October 11, 2026). It states 98% email accuracy and 85% US and 86% global phone accuracy. It says Italian contact data is not currently available

Works with: Native integrations with Salesforce, HubSpot, Bullhorn, Pipedrive, Outreach, Salesloft, Zoho, Dynamics, Capsule and monday. HubSpot and Salesforce are on all plans

Compliance: Vendor states SOC 2 Type II, ISO 27001, 27017, 27701, 31700 and 42001, GDPR certification by ePrivacyseal and CCPA validation by TrustArc. Lusha is registered as a California data broker

Try LushaRead our Lusha profile

Sources: lusha.com/pricing, lusha.com/faq, lusha.com/ai-assistants, docs.lusha.com/user-guide/billing-and-payments/billing-faq

Outreach

Best for: Larger sales teams that need sequences, a dialer, conversation intelligence and deal management in one platform and already have a data provider.

Outreach is a sales engagement and revenue platform. It runs multichannel sequences across email, phone, LinkedIn and SMS, and adds AI agents, an integrated dialer, conversation intelligence, deal management and forecasting. It is sold as Amplify packages with per-user pricing and metered AI credits.

Pricing

• Amplify Essentials: Contact sales. Shown as Request pricing. 10,000 AI credits. AI agents, coaching, dialer and deal management. Sequences are not listed.
• Amplify Core: Contact sales. 25,000 AI credits and 250,000 API calls. Multichannel engagement and sequences, dialer and call insights.
• Amplify Plus: Contact sales. 50,000 AI credits and 500,000 API calls. Adds Deal Agent, live coaching and data enrichment.
• Amplify Pro: Contact sales. 100,000 AI credits and 1,000,000 API calls. Adds forecasting and territory management.

What it does well

• Multichannel sequences across email, phone, LinkedIn and SMS, with A/B testing
• AI agents for research, personalization and prospecting
• Integrated dialer with voicemail drops, call recording and local presence numbers
• Conversation intelligence and deal management
• Forecasting in Amplify Pro

Limits to know

• No public prices; every package is quoted.
• No built-in contact database, so you need a separate data provider.
• AI features use metered credits. Outreach sends usage alerts up to 102% of credits used, and extra packs must be bought.

Data: No contact database is stated. Outreach's Amplify Core datasheet says Smart Data Enrichment requires a contract with a third-party provider

Works with: Salesforce sync (Amplify Core datasheet) and bi-directional HubSpot sync (Outreach blog). Outreach says it supports 90+ integrations

Compliance: Vendor states SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA, CSA STAR, CCPA and GDPR

Good to know: Outreach states: per user pricing, no platform fees, support included. Extra AI credit packs can be bought at any time

Visit OutreachRead our Outreach profile

Sources: outreach.ai/pricing, outreach.ai/platform, outreach.ai/datasheets/amplify-core, outreach.ai/platform/trust, support.outreach.io/support/solutions/articles/159000425192-, outreach.ai/resources/blog/how-to-use-hubspot-and-outreach-t

Seamless.AI

Best for: Reps who want to look up contacts in real time from a browser extension and get credits back for invalid emails.

Seamless.AI is a B2B contact search tool that finds verified emails, cell phones and direct dials. It describes itself as a real-time search engine rather than a static database. It adds AI features for research, pitch writing and automated workflows, all paid with Universal Credits.

Pricing

• Free: Free. 50 credits. Credits do not replenish. No credit card required.
• Basic: Contact sales. 250 Universal Credits per user per month, refreshed on the contract date.
• Pro: Contact sales. 10,000 Universal Credits per user per month. Includes exports, buyer intent, job changes, data enrichment and integrations.

Free plan: Yes, 50 credits in total. Credits do not replenish.

What it does well

• Real-time contact search, including from a Chrome extension
• Automatic credit refund when an email is invalid
• AI Assistant, Pitch Intelligence and Autopilot workflows
• Buyer intent and job change alerts
• Data enrichment for contacts and CRM records

Limits to know

• Paid prices are not published, so you need a sales conversation for a quote.
• Basic includes 250 credits per user per month and each contact found uses 1 credit, so heavy prospecting needs Pro.
• Integration access depends on plan, and some integrations can use credits.

Data: Vendor states 1.8B+ verified business emails and 414M+ phone numbers, and says its contact data is 90% accurate on average

Works with: Native Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM and Pipedrive integrations, plus Outreach and Salesloft. Others via Zapier. Some connectors are reserved for higher tiers

Compliance: Vendor states GDPR and CCPA compliance, SOC 2 Type II and ISO 27001

Visit Seamless.AI

Sources: seamless.ai, seamless.ai/customers/blog/products/how-much-does-seamless-a, seamless.ai/customers/education/articles/seamless-ai-credit-, seamless.ai/products/integrations, seamless.ai/lp/faq

ZoomInfo

Best for: Mid-market and enterprise teams that want a large B2B database, intent data and AI seller tools, and can commit to an annual contract.

ZoomInfo is a B2B data and go-to-market platform with contact and company data, intent signals and website visitor identification. Its AI seller tool, sold as Copilot, ranks accounts, finds buyers and drafts outreach; ZoomInfo's official names page now calls it GTM Workspace. Paid plans are custom quoted, and ZoomInfo Lite is a permanent free tier.

Pricing

• ZoomInfo Lite: Free. 10 credits per month, or 25 with Community Edition. Up to 10 website visitor reveals per day. No card and no commitment.
• Paid plans: Contact sales. Annual subscriptions, usually billed upfront. Paid plans include a minimum number of seats. Credits are used when you download verified contact records. ZoomInfo says its pricing does not start at $15,000.

Free plan: Yes, 10 credits per month. Community Edition raises this to 25 but requires connecting your business email and calendar so ZoomInfo can add contacts from them to its database. Up to 10 website visitor reveals per day. Free trial: Free trial offered, with unlimited searches and views of contact and company profiles. Length not stated.

What it does well

• Contact and company search with intent signals
• AI seller tool (Copilot, now GTM Workspace) that ranks accounts and drafts emails
• Website visitor identification (WebSights)
• GTM Studio for workflow orchestration, with Agent Teams launched in October 2026
• API access through GTM.AI without a platform subscription

Limits to know

• Paid prices are not published, and quotes depend on seats, credits, contract length and add-ons.
• Paid plans are annual and auto-renew. ZoomInfo's own guide advises checking the cancellation notice period and asking for a cap on renewal price increases.
• The free tier is small, and Community Edition's extra credits require sharing your mailbox contacts with ZoomInfo.

Data: Vendor states 500M+ contacts, 100M+ companies, 135M+ verified phone numbers and 200M+ verified business emails

Works with: Salesforce, HubSpot, Outreach, Salesloft and Gong (Copilot page). Community Edition integrates with Salesforce and HubSpot

Compliance: Vendor states GDPR, CCPA, SOC 2 Type II, ISO 27001, ISO 27701 and TRUSTe

Visit ZoomInfo

Sources: zoominfo.com/faqs/pricing, pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost, zoominfo.com/ai-information, zoominfo.com/copilot, zoominfo.com/ce