Transcripts Are The New Gold

I saw Chris Williamson speak in New York this year. His core message was clear: talking about doing the thing isn't doing the thing. Planning to do the thing isn't doing the thing. Only doing the thing is doing the thing.

He's right... except when the thing you need to do is writing.

Because when writing is the goal, talking about it is doing it.

But for decades, that wasn't true. Voice-to-text used to be useless. You'd speak a sentence, glance at the transcript, and realize half the words were butchered beyond repair. You'd look at it the next day and think, what the hell was I trying to say? You were stuck trying to turn bad captions into coherent English. Without an intelligent editor on the other end to clean it up, the workflow broke down before it started.

That whole paradigm flipped with modern AI transcription tools. Apps like Wispr Flow capture your voice seamlessly anywhere, producing near-perfect transcripts of every tangent and half-finished thought. You can get similar results with built-in features from ChatGPT, Anthropic, or any leading provider.

The real unlock is the accuracy. With your ideas perfectly captured in text form, AI has everything it needs to go from raw thoughts into a presentable draft.

That's the paradox at the intersection of AI and content marketing. For once, procrastinating by talking about your work is the work.

So stop worshipping the blank page and banging your head against the keyboard. Instead, open your preferred transcription tool. Start speaking. The transcript is your bridge from procrastination to production.

Doing the thing starts by talking about it.

Fewer habits will pay off more next year than leaning into the power of perfect transcription. Record your meetings. Transcribe your sales calls and job interviews. Speak your mind. Ramble, ramble, and ramble some more.

Transcripts are the new gold.

Those who mine every moment (and habituate voice-to-text) will be prolific. Those who don’t will still be staring at an empty page, wondering where the time went.

There’s a gold mine in your own mind. So cozy up to your favorite AI recorder and start chatting.

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